Blog of Peter Brewer, Professionals Inlinemedia

Liberal – Labour – Greens – Speedo’s – Ranga’s – Sex Party ?

prospeter — Mon, 09 Aug 2010 00:17:24 +0000

With things heating up in the final weeks and the ultimate determination of the winner of the Federal Election and with the passion some of us have for politics I thought it worthwhile Professionals Real Estate Members revisiting a previous post on inlinemedia.biz regarding you and your businesses need for a social media policy.

We need to be very cautious at what we say online. The News Polls tell us that near enough to 40 to 50% of Aussies are aligned in some way with a political party. With this in mind is it smart business for you to share your political views with your social networks?.. Do you know what their politics are?.

Would sharing your views assist or impede any future relationship you or your team may have with them. The Fact is that you’re guaranteed of affecting (read damaging) your relationship with around 40 to 50% your social network if you get too passionate about your politics online.

Your business needs a Social Media Policy. Have you got one?… Here’s something i posted a little while ago that i think is genuinely worth visiting. Professionals Real Estate Members in the Inlinemedia Programme can Click Here.

Let me acknowledge that we live in a free country and I value our freedom and right to express our feelings. Let me just say… “Time and Place”…

Great Blogging Tips from a Great Blogger..

prospeter — Mon, 02 Aug 2010 00:34:45 +0000

So, you may well have started blogging, and Good On You for having a go!. Your'e now well on your way and fame, fortune and a rock star following may just be a matter of a few blog posts away… (well maybe I exaggerated a bit there) Read on…

Anyway I digress.. One of the best (and most consistent) bloggers I regularly follow is an Aussie from Wagga Wagga in Australia. Katrina Chambers is the Lady's name.

Katrina is a Wife, Mum to 3, home decorating genius/addict and recent convert to a career in real estate.

Katrina has recently kindly shared some of her blogging tips (coincidentally on a blog) and I thought I'd share them with you.

I though they made for great reading and great sense.

You'll find Katrina's Blog Tips here. Leave Katrina a note to say Hi once you've had a read. (There are 2 blogging tip posts at Katrina's blog. Part 1 and Part 2) Make sure you read them both.

And it goes without saying that if you're ever in Wagga Wagga (I love that name) and need a cool tech savvy real estate agent make sure you chat to Katrina here.

10 Marketing Tips You Can Learn from a Prostitute

prospeter — Wed, 28 Jul 2010 23:26:34 +0000

1. Attract the attention of your target market. You must do what you can to stand out from the crowd. A short skirt and high heels work to attract a prostitute’s client. (It may also help a blog post get read) Click through for more Tips… If You're Game...

2. Market in the places your audience can be found. Whether it’s street corners or specialty publications and websites, get in front of your prospects’ eyeballs. Pros don’t attract clients in church pews.

3. Upsell. After getting a ready and willing customer, expose them to options they might not have considered. Turn a downtown trip into an around-the-world adventure.

4. Have a clever or catchy brand name. Call girls marketing under Fantasy and Desire usually attract more calls than Fanny and Mabel.

5. Offer a product or service people want or need. ‘Nuff said.

6. Make the transaction easy. The less forms and red tape the better. A simple in and out procedure works best.

7. Promise quality and good customer service. The promise may get you a one-time sale but good customer service will have them coming ~~again~~ back.

8. If you want to charge more, offer something they can’t get anywhere else. Just like fruit, the rare and exotic always sell for more.

9. Have a call to action. Ask for the date. Be persistent.

10. Market happiness. Every client wants to walk away satisfied. Give them a happy ending.

Bonus Marketing Tip: Sex sells.

Caveat: There is, however, one thing you should avoid in marketing and sales: Screwing your customer.

PB Note. (I cannot personally attest to the validity of the claims in this article..

Reproduced from a blog written by Joseph Ferrara at http://bit.ly/aia99k

Can I Offer You One Facebook Tip?

prospeter — Wed, 28 Jul 2010 05:42:20 +0000

One of the most respected speakers on the effective use of Social Media is Jerry Kidd, an Absolute Gentleman I've had the pleasure to spend some time with.

Jerry has just published an article at his website that I really agree with.

In the article Jerry says,

…. "I sure hope that you’ll say yes, because the problem that this tip will solve is starting to look like an epidemic".. . Read on…

Facebook is built on connecting with people and becoming their “friend”. Once you are friends with someone you can start to share your life stream with them and they can share theirs with you. Works really well and we gain a deeper understanding of the other person. As a bonus, when we interact with their posts, their friends have the opportunity to see the interaction and “chime in” with their thoughts, which can lead to us making new friends. It’s awesome how well it works.

: Facebook

But, with all of the hysteria about privacy, I think that some of us have thrown out the baby with the bath water. Read the rest of this great article by Jerry Kidd here (Its worth the click I promise!) Just Click Here

Daniel Rothamel Talks Facebook or Blog. Which suits You?

prospeter — Thu, 22 Jul 2010 22:58:25 +0000

There's a myriad of social channels. For some of us it's a challenge to know where to start and what to say. Is it social, is it business?, Who should I talk to? Daniel Rothamel is the Real Estate Zebra. As the former communications manager for Inman he is a respected authority on social media strategy. Daniel shared some of his wisdom with me in a short video.

Should I blog? Should I use Facebook?, What fits me best? Daniel Rothamel talks here about choosing your communication channel and and bringing what you have to say 'online'. I strongly suggest you follow Daniel @realestatezebra and visit his website www.realestatezebra.com and register to receive more of his great communication. He's one cool dude!

Ginger Wilcox has some tips on ‘getting your blog on’.

prospeter — Thu, 22 Jul 2010 22:30:01 +0000

Where do I start?, What should I write about?, How do I get my team to start to join me? How could I share what I have to say? Would anyone care what I have to say?.. In this video Ginger Wilcox helps you get started with some real life examples of her success.

Ginger Wilcox authors the award winning blogbythebay.com out of San Francisco. As an Outstanding Real Estate Agent Ginger has a huge and loyal following of clients who return regularly to her blog to read great content. But how does she keep her content relevant and interesting, and how does she get her team to be active in joining her in blogging. Find out in this video what works for Ginger and see if it can work for you!

Take a few minutes to watch this short sharp video here

Jay Thompson IS The PhoenixRealEstateGuy. The best in the business shares some of his secrets..

prospeter — Thu, 22 Jul 2010 03:45:56 +0000

Is Blogging worthwhile?.. Does it really bring me to the attention of more people? Can it really bring me business? Is it really a form of prospecting? It won't take up my whole day will it?.. I'll still be able to do my letter box droppers.. right?..

One of the highlights of my recent attendance at the Inman Connect Conference was spending some time with Jay Thompson. Jay is better known as the Phoenix Real Estate Guy. www.phoenixrealestateguy.com @PhxREguy .

In this short video Jay shared some of the secrets that have made him one of the most prolific bloggers in the US and saw him awarded the 2009 Inman Connect Best Blog award.

You'll find the stats Jay shares around how much business he derives from his blog and social media activities quite amazing.

I hope you enjoy watching this video as much as I enjoyed meeting up with Jay Thompson and learning a small fraction of his success.

Go visit him at www.phoenixrealestateguy.com and pop by my blog at www.peterbrewer.com to see more videos by some of the best in the business.

Mike Mueller Shares Some Facebook Wisdom.

prospeter — Thu, 22 Jul 2010 03:27:49 +0000

What's the difference between a Facebook Profile and "Like" Page?. Am I breaking Facebooks Terms of Service by including listings on my Profile?.. How do I make my Facebook "Like" Page a better experience for my "Fans"? What is Opt In Marketing? .. You need to watch this short video with Mike Mueller and Peter Brewer

Mike Mueller is without doubt one of the leading authorities on the effective use of Facebook. Mike shared a few valuable minutes in this video with me recently and shared his thoughts on the difference between Facebook Profile and "Like" Pages, the value of Facebook Pages to Google and the importance of being on show 24 hours a day. He has some good thoughts on Opt In marketing and growing client numbers. You can find more about Mike Muellers services at www.areweconnected.com and or www.Facebook.com/mikemuellerconsulting

Simon Baker Gives some good thoughts on Agency Websites

prospeter — Thu, 22 Jul 2010 02:01:49 +0000

What should your website contain? Should it target Buyers or Sellers?.. What content should you have? How do you get found on Google by the people you WANT to talk to?

Simon Baker is without doubt one of the most significant "Game Changers" in Australian Real Estate. Having been the Innovative Driver behind the massive growth of realestate.com.au and now as an Independent Industry observer, speculator, innovator, and investor he has some interesting views to share. I caught up with Simon at Inman Connect in San Francisco and asked Simon his views on local agency websites in this short video I enjoyed Simon's insight and would appreciate your thoughts.

Gahlord Dewald talks Voodoo, Smoke and Mirrors, and SEO for Professionals Real Estate Agents..

prospeter — Wed, 21 Jul 2010 04:00:05 +0000

Search Engine Optimisation (SEO) is one of the most confusing sciences confronting Real Estate Agents as they fight to ensure their business is on the "shopping list' for their future clients. There are lots of SEO 'scammers' happy to part Real Estate Agents from their hard earned cash. In this short video we hear from Gahlord Dewald, one of the Absolute Gentlemen and Truly Respected and Acknowledged SEO Experts.

One of the highlights of my recent attendance at the Inman Connect Conference was meeting up with Gahlord Dewald. Gahlord is one of the most respected authorities on SEO and effectively getting the most out of a website. Gahlord makes some great points in this interesting 4 minute video. Take the time to learn more about Gahlord at www.thoughtfaucet.com or via Twitter @gahlord

I hope you enjoy watching this video as much as I enjoyed meeting up with Gahlord Dewald and learning a small fraction of his wisdom.

If you'd like to do some business with Gahlord Dewald please feel free to drop me a note. We have a special offer for you.